Puglia has become one of Italy’s most sought-after production destinations, and it’s easy to understand why. The heel of Italy offers a landscape unlike anywhere else in the country – whitewashed trulli villages, ancient olive groves with gnarled century-old trees, long flat coastlines with impossibly clear water, and a warm, open light that photographers come back to season after season.
We are here to make shooting in Puglia seamless for your team, wherever you’re based in the world.
Puglia has a quieter, more understated beauty than the more famous parts of Italy, and that’s precisely what draws leading fashion brands to it. The region has a timeless quality – it feels unhurried and authentically Mediterranean, with a colour palette of chalk-white, warm terracotta, deep blue sea, and silver-green olive leaves that works beautifully with fashion-forward styling and natural beauty campaigns.
It is especially well suited to: luxury fashion editorials and campaigns, destination lifestyle and travel content, natural beauty and wellness brands, and food and interior shoots.
Our team knows Puglia’s landscapes, landowners, and local authorities well. We move quickly, work collaboratively, and are fully equipped to support international fashion productions of any scale.
• Location scouting and brief matching across the entire region
• Permits for public spaces, heritage sites, and private properties
• Local and national crew – DOPs, stylists, art directors, assistants etc
• Full equipment packages including lighting and grip
• Casting: local talent, models, and supporting artists
• Transport and full on-location logistics management
• Accommodation recommendations and booking support
BEST SEASON
April to June and September to October are ideal. The Puglia summer is long and the light is beautiful, though July and August require earlier booking of locations and crew.
NEAREST AIRPORTS
Bari (BRI) and Brindisi (BDS), with good connections from major European cities. We coordinate all arrivals and ground transport.
SHOOT LEAD TIME
4 weeks is ideal. Some private masserie and heritage sites need advance booking, and we recommend confirming crew well ahead of peak season.
Get in touch and receive your quote within 24 hours: info@sicilyproductions.com
We also produce shoots across Italy and the Mediterranean — explore Sicily, the Sicilian Islands, the Amalfi Coast, Sardinia, Malta, Iceland, and Copenhagen for more production locations.
Costs vary with production size, location, and crew, but Puglia is generally more cost-effective than other major Italian regions.
Yes, permits are required for public areas, heritage sites, and some private properties, but these can be arranged in advance.
April to June and September to October offer the best light and weather, with fewer crowds and easier logistics.
Yes, full production support is available, including locations, crew, equipment, permits, and logistics.
